Casino Guru and WinSpirit Wrap Up Innovative “SmartPlay” Campaign to Promote Responsible Gambling.
The collaboration combined Casino Guru’s expertise in responsible gambling and player behavior with WinSpirit’s deep understanding of its community and digital engagement strategies. This partnership exemplifies how operators and independent authorities can work together to make gambling safer and more sustainable.
A Proactive Approach to Player Well-being
The primary goal of the campaign was to showcase actionable steps operators can take to support player well-being, increase awareness of RG tools, and reduce gambling-related harm. Through meaningful social media outreach and timely reminders, the initiative transformed Responsible Gambling from background messaging into something players actively engaged with.
“Player protection is an integral part of the gambling industry’s development,” said Šimon Vincze, Head of Sustainable & Safer Gambling at Casino Guru. y.”
The campaign addressed this knowledge gap through six engaging, interactive social media posts. These posts helped players:
Identify “red flags” and “green flags” in gambling behavior
Debunk common myths about gambling
Tailored Strategies for Diverse Audiences
A key takeaway from SmartPlay was that Responsible Gambling strategies must be personalized.
