NuxGame Unveils Renewed Sportsbook with Enhanced Capabilities
Release Announcement: NuxGame, a leading iGaming software provider, confirmed the launch of its updated Sportsbook solution, featuring significant enhancements in speed, scalability, and overall capabilities.
Key Features:
In-house trading capabilities with ultra-low latency live feed ingestion.
A rebuilt odds engine that dynamically adjusts odds based on player behavior, volatility, and betting flow.
Deployment times reduced by 60% and risk leakage cut by up to 18bps.
Integration possible within weeks, not months.
Enhanced management of responsible gaming, oddsbooks, free bets, and bonus logic.
User engagement boosted via localized experiences, bonuses, livestream support, and market-ready data feeds from top providers (e.g., Oddin.gg, Genius Sport, Betby.Games).
A single trading console to manage betbuilder, tournaments, quick bet, cashout, and more.
Tools for promoting special offers and tournaments via built-in banners.
Market Context: The betting market is projected to grow to $143.73 billion by 2027, at a CAGR of 10.09%, making these upgrades timely for operators targeting competitive markets.
Executive Insight: Yanina Kaplya, NuxGame’s CMO, emphasized the need for fast execution and full visibility, highlighting that the upgrade delivers powerful tools for long-term success.
Recent Expansion: Last year, NuxGame added live casino games through a partnership with LuckyStreak.
